Community-Wide
Millennium Festivities-
Celebration 2000
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Background
Residents
in Naperville, Illinois, decided to hold a community-wide
celebration to usher in the new millennium. Planning
began in 1997 for the three-day event, known as “Celebration
2000.”
Challenges
Because
this was to be a family-friendly community celebration,
many volunteers were needed to plan and supervise activities.
Sponsors were also needed to help pay for the event
so most of the activities could be attended free of
charge.
Marketing/Public
Relations Solutions
Clare
Communications provided the following marketing/public
relations services:
-
Co-chaired the publicity committee made up of community
volunteers
- Created
a two-year marketing plan for the event
-
Planned a contest to create an event logo and earn
publicity
-
Worked with volunteer artists to create brochures,
flyers, and ads
-
Helped plan a kick-off reception to get support from
volunteers and sponsors
- Created
and distributed frequent news releases and worked
with the media
-
Organized participation in the community’s Labor Day
parade, focusing on the theme “What are you doing
New Year’s Eve – 1999?”
-
Created the sponsorship packet
-
Planned public speaking engagements for the Celebration
2000 event chair
-
Arranged local cable TV interviews with committee
members
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